Leslie Sims: Chief Creative Officer, Ogilvy

In this episode, Nathan and Leslie discuss:

  • The process of creating effective brand strategies.
  • The Easy Button story.
  • The challenges of balancing work and family.
  • Advice for a 20 year-old Leslie.

Key Takeaways:

  • A mistake brands make is thinking they are competing against competitors, but they are actually competing against any choice available to a consumer.
  • When you’re in a project and you don’t feel success, power through.
  • If you don’t take yourself too seriously, magic can happen.
  • Don’t compare, play your own game, enjoy the process.

“Tackle big problems with great people.” — Leslie Sims

 

Connect with Leslie Sims:
LinkedIn: @LeslieSims

Connect with Nathan Mersereau:
Phone: 248-645-1520
Website: www.dayinacanoe.com
Email: nathan.mersereau@planningalt.com
Twitter: @NathanMersereau
LinkedIn: Nathan Mersereau
Address: 36800 Woodward Avenue, Suite 200
Bloomfield Hills, MI 48304